The cast of The Hunger Games: Catching Fire are at the Cannes Film Festival and posed for some photos for an event photo call!
Today, CoverGirl cosmetics announced they have partnered with Lionsgate with its upcoming Capitol Collections make-up line.
Official Press Release from Lionsgate:
HUNT VALLEY, MD, May 17, 2013 – Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Gamesfranchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter at twitter.com/covergirland Instagram at instagram.com/covergirlofficial.
Lionsgate announced that fans have an opportunity to have their work featured on the official Hunger Games Facebook page!
Design & illustrate the first chapter of ‘Catching Fire’ for the chance to see your work featured on The Hunger Games’ official Facebook page! Incorporate photos from the film & trailer, drawings, and GIFs to create an eye-popping multimedia experience inspired by the words on the page…
The contest ends on June 14, 2013. For full rules and details, visit this page HERE. May the odds be ever in your favor!
The Hunger Games released a new poster via Instagram this morning featuring our girl on fire, Katniss Everdeen.
What a gorgeous poster! You can pre-order this poster by going here, only 2500 are available!
Another day, another clue! The first page of chapter one of Catching Fire was posted on the Hunger Games Instagram account today, which it makes it the third clue leading up to something on May 14th.
The words “There’s no going back…” May 14th were posted under this image. Have you figured out yet what’s going to happen in two days? Are you getting closer?