Hunger Games Fans, Charities in New York Times

To quote one of Jeremy Piven’s best lines in the movie Serendipity:

“I happen to write for a little publication. Maybe you’ve heard of it. It’s called the New York Times.”

Yes, we have indeed heard of it, and that’s why we’re excited to show you the piece they’ve done on Hunger Games fan sites and the Imagine Better charity campaign (spawned from the Harry Potter Alliance).

Here’s an excerpt from Courtney E. Martin’s piece:

This week, Suzanne Collins’s “The Hunger Games” hits the big screen. As the latest wildly popular young adult (Y.A.) novel becomes a film franchise, it’s not just box office dollars that will be captured, but potentially nascent citizens.  At least that’s the goal of the social campaign called “Hunger Is Not a Game” which aims to connect fans to the global food justice movement.

“The Hunger Games” devotees have long congregated on sites like Mockingjay.net, Down with the Capitol, and the “Hunger Games” Fireside Chat podcast. Now Oxfam, with its long history focused on famine relief, has joined forces with a small, fan-focused group called Imagine Better to encourage the mostly young people who gather on these sites to sign Oxfam’s GROW pledge. Representatives will also circulate at midnight theatrical release parties on March 23 to ask people to sign, and encouraging them to tweet with the hashtag #notagame, in order to build a sense of global community.

Food prices in recent years have hit record highs, leading to riots worldwide. Oxfam’s pledge calls for simple reforms: create policies that encourage crops for food, not fuel, reform food aid procedures and support small farmers.

It’s worth paying attention to this campaign, not just because “The Hunger Games” film is projected to make $90 million at this weekend’s box office, but because Imagine Better is an example of how social change organizations are looking to tap into the extraordinary market power of Y.A. fiction — now the world’s fastest growing literary genre.

You can read the rest of the article HERE! Go us, and do what you can to help Imagine Better and Oxfam!

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s